Interactive webinar value proposition design

  • Interactive webinar of 1 day remote online
  • Planned with you in person after subscription
  • Maximum of 5 people so room for interaction and questions
  • Workshop will be confirmed with only 2 people
  • Get rid of the blah blah blah in your business meetings
  • Design value proposition that address your customers most important concerns
  • Using Google Meet and Miro so no special tools needed

A full day online

Value Proposition Design
  • For individuals in small groups
  • Online using Google Meet and Miro
  • Language English or Dutch
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Program of the interactive webinar value proposition design

We use the Value Proposition Canvas from Strategyzer. This framework helps businesses clarify their understanding of customer needs, tailor their offerings to those needs, and align their value proposition with the customers most important concerns.

This course is a good deepdive of the business modeling course. I used this framework for marketing teams and product development teams.

  1. Introduction and warm-up drawing exercises
    • Welcome and workshop overview
    • Importance of visual thinking in business
    • Icebreaker: Simple drawing exercises to stimulate creativity
    • Check-in on expectations for the course
  2. Understanding business fundamentals
    • The core components of a business
    • Introduction to the Business Model Canvas and Value Proposition Canvas from Strategyzer
  3. Value proposition canvas in detail
    • Customer profile: Understanding customer jobs, pains, and gains
    • Value map: Aligning your offering with customer needs
    • Designing products/services for customer value
    • Iterating and testing value propositions
    • Workshop: Craft your value proposition canvas
  4. Reflection on the course and closing

Who is the trainer?

Jan Kees Velthoven

With 20 years of experience in digital product development and expertise in architecture, business analysis, and agile coaching, I bring fresh energy to teams. My passion lies in guiding the entire product development process, from strategy and vision to business acceptance.

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