Interactive webinar value proposition design
- Interactive webinar of 1 day remote online
- Planned with you in person after subscription
- Maximum of 5 people so room for interaction and questions
- Workshop will be confirmed with only 2 people
- Get rid of the blah blah blah in your business meetings
- Design value proposition that address your customers most important concerns
- Using Google Meet and Miro so no special tools needed
Price for a full day online
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Price per person excl. VAT
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Online using Google Meet and Miro
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Language English or Dutch
Program of the interactive webinar value proposition design
We use the Value Proposition Canvas from Strategyzer. This framework helps businesses clarify their understanding of customer needs, tailor their offerings to those needs, and align their value proposition with the customers most important concerns.
This course is a good deepdive of the business modeling course. I used this framework for marketing teams and product development teams.
- Introduction and warm-up drawing exercises
- Welcome and workshop overview
- Importance of visual thinking in business
- Icebreaker: Simple drawing exercises to stimulate creativity
- Check-in on expectations for the course
- Understanding business fundamentals
- The core components of a business
- Introduction to the Business Model Canvas and Value Proposition Canvas from Strategyzer
- Value proposition canvas in detail
- Customer profile: Understanding customer jobs, pains, and gains
- Value map: Aligning your offering with customer needs
- Designing products/services for customer value
- Iterating and testing value propositions
- Workshop: Craft your value proposition canvas
- Reflection on the course and closing
Who is the trainer?
I like to spark new energy in teams working on digital product development. I’m an all-round digital expert with 20 years of work experience in various areas. I look for my challenges at the cutting edge of architecture, business/information analysis and agile coaching. Supporting and facilitation of the entire product development process from strategy, vision, business model, value proposition, product exploration, experimentation, roadmap, requirement engineering up to an including business acceptance is my strongest area of expertise.
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