Fractional Product Transformation Lead

Turning digital strategy into scalable products, high-performing teams and measurable outcomes.

Led personally by Jan Kees Velthoven who is more than twenty years in the digital business and helped fifty-plus organisations.

Product Operating Model Reality Check

Ten questions across People, Process, and Product & architecture, scored 0, 5, or 10 against what actually happens on a normal day, not what the organisational chart claims. Ten minutes, start to finish, and you’ll have a number out of 100 and a good idea which of the three pillars is still carrying the old structure under a new name.

People, Process and Product as one system solving real customer problems in ways that work for the business.

Whether it’s a team’s agile process, an architectural decision, or developing talent, none of it stands on its own. People, Process and Product form one system, and the only thing that justifies changing any part of it is a real customer problem, solved in a way that works for the business.

Results I'm proud of

Introduced Value Proposition Design methodology to shape both the individual business team propositions and the overarching value proposition. I support the Product Managers in the business with market introductions and the innovation process for future propositions.

Product management and information architecture of the bol.com Advertising API. Development of the new channel towards a standard that fits the needs of API consumers using the product-led growth principles.

Agile transformation of the Philips Digital Marketing Personal Health BNL team. Developing and implementing the transformation process including training, knowledge sessions, scrum mastery and personal coaching.

Agile coaching and responsible for the agile way of working within the HEMA valuestream supply chain. Facilitating and organizing scrum and kanban events. Renewing the requirements process through training and coaching.

See all cases in my portfolio

Our services

Agile Coaching

I will guide and empower you and your organization in adopting agile principles and practices to enhance effectiveness, collaboration, and adaptive capabilities.

Yes I want agile guidance

interactive Workshops

I turn your workshop into an interactive experience where everyone is fully engaged. A safe and trusted environment with open communication is created.

All about workshop facilitation

Courses to expand skills

I ensure that you and your team have the right knowledge on agile and product development topics. By using a combination of classroom, one-on-one coaching and community.

All about training

Break through legacy and misalignment with Event Storming

Event Storming Facilitation

Our Facilitated Event Storming sessions provide a fast, collaborative way to uncover hidden domain knowledge, align teams with a shared language, and model scalable system designs.

More information

In just 1–2 days we create shared understanding across business and tech, reveal constraints and opportunities, and build the foundation for scalable systems and faster decision-making.

Nice reactions from nice customers

Super knowledgeable on virtually any subject around lean, agile and building a team of innovation. On top, he is tech savvy and conveniently combines this with nudging the team culture in the right way.

Laurens Gunneweg

Product Manager

The result of the training brings peace of mind and contributed to unlocking the potential of a team. I see this in different areas, cohesion, creativity and safety.

Erik van Meulen

Business Intelligence Consultant

A good and calm communicator who easily builds bridges between the business and IT, but also between his internal and external stakeholders

Bob Nijman

Information Analyst

The training allowed us to establish a good common ground regarding the SCRUM best-practices and mind-set for the different team members within the agile teams.

Tom van Gessel

Team Lead

Let me introduce myself

Jan Kees Velthoven

With 20 years of experience in digital product development and expertise in architecture, business analysis, and agile coaching, I bring fresh energy to teams. My passion lies in guiding the entire product development process, from strategy and vision to business acceptance.