Incompany business model and value propostion design

This program can be entirely tailor-made to your organization.

The program for one day visualizes the business model using the Strategyzer framework. This is already a valuable outcome to get a total overview and a shift in visualy working together as a business team.

The two day program has a deepdive on the business with an assesment, analysis of the external environment and definition of experiments to innovate on the business model. The 2 day program makes room for concrete steps towards measurable innovation using Objectives and Key Results (OKRs).

Program day 1 – Visualization

1. Introduction and warm-up drawing exercises
   • Welcome and workshop overview
   • Importance of visual thinking in business
   • Icebreaker: Simple drawing exercises to stimulate creativity
   • Check-in on expectations for the course
2. Understanding business fundamentals
   • The core components of a business
   • Introduction to the Business Model Canvas and Value Proposition Canvas from Strategyzer
3. Business Model Canvas in depth
   • Customer Segments: Identifying your target audience
   • Value propositions: Crafting compelling customer value
   • Channels and customer relationships: Reaching and engaging customers
   • Revenue streams: Monetizing your value proposition
   • Key resources and activities: Essential ingredients for success
   • Key partnerships: Leveraging external resources
   • Cost structure: Managing costs efficiently
   • Workshop: Create your business model canvas
4. Value proposition canvas in detail
   • Customer profile: Understanding customer jobs, pains, and gains
   • Value map: Aligning your offering with customer needs
   • Designing products/services for customer value
   • Iterating and testing value propositions
   • Workshop: Craft your value proposition canvas
5. Reflection on the course and closing

Program day 2 – Innovation and planning (optional)

1. Business model assessment and environment scan
   • Evaluating your business model: Strengths and weaknesses
   • Analyzing the external environment: Opportunities and threats
   • Workshop: Assessing your business model and environment
2. Business model innovation and adaptation
   • The role of innovation in business success
   • Innovating your business model
   • Adapting to change: Flexibility in business strategy
   • Workshop: Innovate your business model
3. Strategy implementation and validation
   • Translating strategy into objectives and key results (OKR)
   • Creating a roadmap for validation and implementation
   • Assigning responsibilities and setting milestones
   • Aligning your organization with the strategy
   • Workshop: Develop your implementation plan
4. Presenting your strategy
   • Crafting a compelling strategy presentation
   • Sharing your strategy with stakeholders
5. Reflection on the course and closing

Who should attend?

• Entrepreneurs and business owners
• Managers and team leaders
• Innovators and product developers
• Anyone interested in visualizing business strategy